Description
Inclusive mobility solutions across European prioritised areas. The main aim of the INCLUSION Pilot Lab in Scotland was to improve accessibility to public transport for older persons, young adults, teenagers and tourists in Cairngorms National Park, with e-bikes and car clubs being the main measures implemented to achieve this objective. HITRANS installed e-bike hubs in Aviemore and Grantown-on-Spey, with the hope of promoting a modal shift from private cars to e-bikes and subsequently creating a safer travel environment. HITRANS also worked with car club operators in the area to encourage moving their services into CNP to provide additional, more sustainable transport services with existing car club schemes operating near CNP. The aim being that the e-bike and car club services would complement each other to replace key stages of journeys that are largely completed by private car use at present, due to a lack of available services. Complementary to this, HITRANS worked with MaaS Scotland, Transport Scotland, local stakeholders and experts to assess if Mobility as a Service (MaaS) could work in CNP, particularly for tourists arriving in the area who wish to complete their journeys without the use of private cars.
Website: h2020-inclusion.eu/inclusion-pilot-labs/cairngorms-national-park-uk/
Programme: Horizon 2020
HITRANS activities:
- E-bikes were marketed across newspaper articles/magazines, HItravel Liftshare was advertised on petrol pumps throughout the HITRANS area resulting in increased membership/website traffic, and an STV campaign was launched for our Thistle Assistance Cards
- Discussions held with car club operators to expand services into CNP, but Covid-19 delayed progress on this
- E-bike pilots were launched in Cairngorms National Park to support sustainable transport
- Completed user evaluations with bike users and bike shops