Active Travel and Sustainable Transport Behaviour Change Strategy
In 2024/2025 Transport Scotland funded Scotland’s seven Regional Transport Partnerships to increase the number of journeys made by walking, wheeling or cycling and public transport rather than by private car via their People and Place Programme.
To identify the priorities for this funding a 5-year Active Travel and Sustainable Transport Behaviour Change Strategy has been published. It prioritises behaviour change activity to align with:
- Planned and implemented infrastructure improvements
- Towns with active travel masterplans and areas defined as travel to work areas with a contained labour market
- Towns with higher populations in each region: Inverness, Elgin, Kirkwall, Stornoway, Oban and Lochgilphead
- Areas where there are pockets of multiple deprivation: such as Dunoon, Rothesay, Alness, Balintore, Inverness, Oban and Wick
- Smaller towns and settlements to make walking, wheeling and cycling safer and to look at ways to integrate walking, wheeling and cycling with public transport
- Rural areas and smaller settlements to improve road safety, vehicle driver behaviour and use of shared spaces to create a network of Quiet Routes for walking, wheeling and cycling and using public transport between communities
Read HITRANS’ 2024-25 People and Place Evaluation report here.
